Statem: a founding-client invitation

The products

The full offer

In detail

The challenge

Markets in heavily regulated, politicised, high-stakes sectors move unexpectedly with the economy, policy, prices, and geopolitics. Your team is well informed, but with so many moving pieces it has to choose what it can track closely. This means blind spots always exist and can derail plans, business development work, or prevent you from seeing opportunities where none seemed to exist before.

What it delivers

A foresight brief on a defined topic, scoped in advance with you, built by experienced analysts trained to challenge assumptions and look for the non-obvious. It clarifies complex geopolitical and economic developments connected to your business, uncovers risks and opportunities where you were not looking, and gives you a head start for planning. It also works as new-market entry intelligence and background for meetings and relationship building on the ground.

What you get

Supplementary intelligence that finds, unpacks, and reports on what your team cannot track closely, so you see risks before they derail your plans and opportunities while they are still open.

We can also work with your existing data subscriptions and internal inputs, adding the interpretive layer a subscription doesn’t give you: what the developments mean for your business, your decisions, and your message.

What this could look like for you

Connecting the dots. Analysis and visibility where you need to get a sharper picture.

From global forces to specific impacts on your market

How shifts in policy, fundamentals, and geopolitics reach the markets, segments, and jurisdictions you operate in, and what changes for your plan. Risks, opportunities, actors, and narrative.

From regulatory change to your bottom line

What a change in the rules does to your operation and costs, to your customers’ costs, your competitor costs, and to demand for what you sell.
What you can do to change that outcome, and what it would take.

From the options list to where you can win

What market entry requires. Where the companies you benchmark against sit, what your advantage is, and which gaps are still open. Where you can differentiate strategically.

From a barrage of energy developments to a clear assessment of matters to you

Where net zero actually stands, where policy is heading, and which countries are changing course. What that means for demand, for supply, and for load from AI and data centres.

From surface level headlines to the dynamics behind them

What electrification policy does to the actual cost of energy, which drivers of electricity prices go undiscussed, and whether the technologies are delivering what they promise.

From market sentiment to a position you can defend

The operating, policy and stakeholder facts behind a sector view, for a decision you have to justify to a board, an investment committee, or your own investors.

In detail

The challenge

Communication assets that look and sound right to a peer audience don’t always convert buyer attention or reach the stakeholder groups your business depends on. This means that there is value leaking from work you are already spending time and budget on.

What it delivers

A short diagnostic report on your current communication strategy and tool stack: what works, what doesn’t, and quick-win improvement options.

What you get

An independent sector-savvy communication expert review of your current tool stack and approach.

Answering: are your communications assets doing what you intended? Are your position and messages clear, and do they connect to your business objectives? Is your content and outreach strategy getting you closer to your target? Is it unambiguous who your messages are serving?

We start from your defined business objectives, your audience segments, and the 1–3 priority metrics you are tracking this year.

What this could look like for you

Getting more out of what you already do

Audiences: who your communication is actually serving

The groups you are trying to reach: customers, investors, regulators, host governments, partners, recruits. Whether what you publish speaks to them and gets their attention.

Positioning: whether the message survives contact with a buyer

What your current communication says about you, whether that is what you intended, and the points where it blurs.

Consistency: whether every channel tells the same story

Whether the website, the investor materials, the trade press and the conference presentations agree, and whether the right thing leads in each.
Whether they work for international audiences, in their language.

Channels: where the time and budget go where it converts

What you are funding, what it returns, and the changes that lift return without new spend.

In detail

The challenge

Communicating a distinct brand and reputation is difficult, especially for highly technical companies in material industries and commoditised markets. The traditional route, relationships and track record, is a catch-22 for newer providers and new-market entrants: to win the work you need the record, and to build the record you need the work. That slows scaling, investment recovery, and profit growth.

What it delivers

A framework document that outlines your messaging strategy, connects it to your business objective, and provides a clear, simple blueprint to build messages and deliver content that your audience can understand and act on. This step does not build the content yet; it tells you what content to build, what it should answer, and why. This is a step that feeds naturally into the messaging content building system.

What you get

Clarity on who you need to address and what they need to know about the company to feel confident as investors, customers, regulators, or partners.

A reusable blueprint to develop consistent messaging that unifies the brand, builds reputation, and earns trust reliably everywhere you go.

Hero positioning confirmed with a prioritised list of the target audiences and their needs that your communications should serve; alignment of your offer positioning and key message areas.

What this could look like for you

The blueprint before the build, and update, or an expansion

Audience analysis: who you talk to and what they need to hear

Who your communication has to serve and in what order: customers by group, investors, regulators, policymakers, partners. What each one needs from you, set against what you are offering.

Offer alignment: from an activity list to something they want to buy

What you solve for each group, including newer activities you have not yet defined or prioritised the way an offer needs to be.

Evidence: what each group needs to see before it commits

What an investor, a customer, a regulator or a partner has to know to be confident, and what you therefore need to build.

Positioning verified against the market

A positioning statement specific enough to act on, tested against how the market reads you rather than how you hope it does.

From one-off content to a plan

The structure of what needs to be built, mapped section by section, with resource needs and a schedule, so the next piece does not start from scratch.

In detail

The challenge

Energy and industrial businesses are experts at solving complex technical problems and running the world’s life-critical systems. Communicating that expertise is a different kind of problem. It requires creative, empathetic writing that translates their technical solutions into information the audience values. A professional content system delivers this translation, so content written by engineers for peers becomes content that buyers, investors, and policymakers stop to read. It cannot be replaced with volume over quality, because putting out more of what does not convert is not changing outcomes.

What it delivers

Original, consistent, content written with intent and backed by evidence to drive your business forward. Your brand’s content library in your own clear voice that delivers your key messages and evidence to the intended desks. Communication that reinforces your place in target markets, builds trust, and gives you a consistent presence that moves you to your business target.

What you get

A strategic content pipeline that follows your strategy. We take your key message, audience needs, and targets, and audit what you already have: material inventory, case studies in any form, technical documentation that can be mined, experts who can be interviewed, budget for additional research. From that base we build the content. Mix, volume, and cadence are set together, against your objectives and resources.

What it is not: generic volume for a single channel. Many tactical offers sell post volume that creates a sense of distribution, usually channel specific like LinkedIn. But without a deliberate strategy behind the content, distribution is inefficient and usually ineffective.

We build the strategy first, then the content your audience requires, which then feeds the channels that reach the people who matter for your business.

What this could look like for you

Turning expertise into proof that serves you for the long term and converts to business

Thought leadership that earns the attention of the right audience

The content that has to exist for the people you want to reach to find you and to stop and listen in the market you are targeting.

Technical work turned into something buyers read

Regulatory learnings, market insight, technical insight and case studies: a first-of-its-kind piece of work, what it took, and what it opens next.
How-tos written for one priority group at a time.

Proof points and references

Case studies with measurable results and customer references that the next buyer recognises as their own situation.

The case for your business to government and the public

Material that explains what your operation contributes, in terms a policymaker, a journalist or a community can use, prepared before you need it.

Investor and capital market material

Answers to the questions you know are coming, the value behind the numbers, and updates that hold attention between reporting dates.

On demand as you grow or change

Website, messaging, presentation and marketing copy when the work outruns the team.

In detail

The challenge

Communication and outreach channels keep multiplying (conferences, associations, stakeholder roundtables, news outlets, social media, search, AI), but your budget doesn’t. It is difficult to know where to invest your budget, your time, and your executives’ time, especially when growing internationally. Misallocated presence is expensive not just in sunk cost, but in being in the events, media, or rooms where your buyers are not, instead of the ones where they are.

What it delivers

Three tiers, from an outlook of options to a full plan with regular reviews, scoped to your needs.
Base option: an annual outlook your team can execute from.
Premium option: the outlook becomes a plan tailored with you for highest value, with a priority calendar of where to show up and publish, the stakeholder groups to consider, and a recommended approach per activity, so the plan adapts when new opportunities appear.
VIP option: bi-monthly check-ins to review and update as new information arises.

What you get

An annual outreach opportunities brief: the events, media opportunities, stakeholders, and digital channels that fit your positioning, evaluated for effectiveness, which can then turn into a diversified, prioritised plan with budget and time allocation across the year.

What this could look like for you

Choosing to be in the rooms that pay

Events

An assessed calendar of the events that matter in your target markets, from the global platforms to the regional and technical forums, ranked by who is actually in the room and how well each one fits you.

Media

Trade and financial media where your operating experience earns coverage with the groups you are targeting.

Only in Premium or VIP tiers

Stakeholders

A map for your priority markets: the regulators, investors, customers and institutions to build relationships with, in what order, and through which channels.

Only in Premium or VIP tiers

In detail

The challenge

A major conference is one of the most expensive line items on the outreach budget: fees, travel, executive time, plus stand and materials if exhibiting. Most of that value is decided well in advance; by the time the event opens, the prepared teams are ready to go. With dozens of competing priorities, allocating resources for this doesn’t always go as planned, and the risk is a last-minute scramble leaving value on the table.

What it delivers

An event action pack: event objectives tied to your business targets, a prioritised meeting and contact list with the reason and the message for each, preparation for your speaking slot or stand, a pre-event outreach sequence to book meetings before the floor opens, and a post-event follow-up plan that turns conversations into pipeline.

What you get

A focused strategy for one specific event, built around your role there, whether speaking, exhibiting, or attending. We define what the event needs to produce for you, identify who will be in the room and who you need to get in front of, and prepare your team to get there. Works standalone for an event already on your calendar, or as the execution arm of reach and presence (05).

What this could look like for you

Arriving at the big event with a plan to leave with value

From the scramble to a defined objective